It’s the end of the year again, so just like last year we ranked, rated, and reviewed the Top 100 consumer brands in the Netherlands 🇳🇱.
We love to keep our eye on the consumer market, so our goal is to provide you with a lot of practical insights to win the e-com game in 2025.
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Important to understand: We split the companies on this list in consumer brands (sell their own products) and retail brands (sell the products of other brands). These retail brands will be added later in 2025. Also, be aware that the growth you see in this database is website traffic growth, not revenue growth. Traffic as a metric can also grow for the wrong reasons like customer complaints or even bankruptcy.
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Our ranking is based on the traffic volume of January 2025. This data has been compared to the data of last year to provide you with a lot of new insights per category of the consumer market.
TOP 100 Consumer brands in the Netherlands
Honourable mentions (<61k traffic)
Key insights → What are the dynamics that we see in the consumer market
Methodology → How we built the Brand Radar
Category deep dives → A deeper look into how competitors compare