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Important to understand: We split the companies on this list in consumer brands (sell their own products) and retail brands (sell the products of other brands). These retail brands will be added later in 2025. Also, be aware that the growth you see in this database is website traffic growth, not revenue growth. Traffic as a metric can also grow for the wrong reasons like customer complaints or even bankruptcy.

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Our scope & selection criteria

The Conway Brand Radar focuses exclusively on Dutch consumer brands with a direct online presence on the web.

Our selection criteria:

• Manufacturers of consumer goods (excluding retailers or marketplaces like Bol.com)
• Active online sales channels with branded websites
• Headquarters in the Netherlands (like Ikea or Tommy Hilfiger)

We began by analysing over 300 prominent Dutch consumer brands through research, industry knowledge, and network recommendations. The final Top 100 ranking was determined by October 2024 traffic volume, with 65K monthly visitors as the minimum threshold. The consumer brands below this threshold are included in our Honourable Mentions list.

Ranking & traffic analysis

• All the traffic data is sourced from Semrush