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The Conway Tech Stack Navigator is designed to help you understand and decide what software systems to use in your technology stack (aka IT landscape).
Think of it as an independent exploration tool that will help you gain a clear view of the technical infrastructure that serves as the backbone of your business. It covers selling across 22 different sales channels in the online and offline world. Putting you on the path to a ‘unified commerce’ strategy.
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Key message Your e-commerce tech stack should match your business complexity, not your revenue size. A brand selling €200M via one channel in one market needs a simpler tech stack than a €20M brand selling across three channels in ten markets. Multiple channels, countries and catalogues drive complexity - not revenue by itself.
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https://www.canva.com/design/DAGWXxGYgYc/vzCqjO4Q1CreIyBJS_jZUw/view
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Important disclaimer.
Transforming your tech stack is a complex, strategic process that requires careful planning and alignment with your business needs. Our goal is to provide you with a solid foundation for making informed decisions as your business grows. This is not a prompt to make immediate changes. First, business and technology need to align.
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In the digital age, there's no commercial success without the right technology stack. It’s the sum of all your software. Every time a customer clicks "buy now," dozens of systems spring into action. When it works, it's invisible. When it fails, you're losing money by the minute.
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What is a Technology Stack?
A technology stack is more than just a collection of software—it's the infrastructure that powers your business operations and enables your growth ambitions. Think of it as building a house: You need a solid foundation, proper framing, and a clear floor plan that works together.
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